BRIGHT GREEN: Strategy for Hertfordshire into the 21st Century
To maximise the county's strengths and opportunities Hertfordshire has adopted an award winning 'Bright Green' Industrial Strategy, for developing a knowledge-based economy in a sustainable environment.
A December 1994 report to the Planning and Environment Department of Hertfordshire County Council by Spatial and Economic Associates, Reading outlined the strategy. The key components of this strategy were defined in a research report for the county as the 'KISS' approach, with four component parts: Knowledge, Innovation, Skills and Services.
The Bright Green Strategy provided the framework for a joint Hertfordshire Prosperity’s Economic Development Strategy (first edition in 1997).