Mosaic Personas
Mosaic Public Sector is produced by Experian and is a geo-demographic segmentation system, in other words it helps give an insight into the needs of the citizen, thus enabling policy decisions, communications activity and resource strategies to be applied at a most granular level of geography.The current 2009 Mosaic classifies all households and postcodes in the United Kingdom into 69 lifestyle types, aggregated into 15 groups using data from a wide range of public and private sources, including health, education, criminal justice, local and central government. Archived 2003 based Mosaic Personas, (dated October 2009) can be found below.
8 Personas using the current Mosaic categories (dated March 2011) have been devised to help illustrate the types of household characteristics and lifestyles most prominent within Hertfordshire.
They can be used in areas such as:
- Communications strategies
- Resource planning
- Targeting deprivation and tackling inequality
- Benefit targeting and revenue assurance
- Benchmarking and performance measurement
This page last updated: 06-07-2011